Tuesday, 22 February 2011

What Would Google Do? by Jeff Jarvis

A refreshing read, always good to see someoneelse confirming much my own ideas and thoughts about what people, companies and industries need to think about, to adapt, change, and prepare for the future that will be dominated by Generation G, the Google Generation.Yes, consumers are very much in control. The web brings about openness, collaboration and a whole new way of organising society & community.  In fact, this little gem was the trigger that kicked my ass into gear to set-up my own blog. It's nothing much at the moment, but who knows it might just get me noticed and connected with like-minded people that share my interests, and it could be the start of something beautiful. 

Yesterday yet again validated the power of the link as explained in the book and Jeff's blog. See for yourself, Jeff replied to a recent blog post of mine, prove that this guy lives and breathes what he's talking about. I wish more people, especially companies set in their ways, start listening, really listening about the new way of doing business, building relationships and conceding to the fact that consumers must be listened to, they're in the driving seat for sure. 

For long, we've heard the "customer is king" mantra, but now we're getting to the point of talking the talk and walking the walk. Something that is especially close to me is TV, since all my professional life I've been involved in creating systems that "changes the way people are entertained and informed" - but that world is an absolutely closed world. We the people, consumers, have little control over what we want to watch, the number of channels to choose from, and the option of using multiple service providers; compared to other markets such as mobile phones, where the consumer is a little more in control. Short of derailing this review into a rant about lack of choices of Digital TV, I'll save this for another topic on my blog :-)

Back to the book...

What Would Google Do? is definitely a catchy title, and even though much of the new behaviours described in the book can be attributed to the Internet in general and other big players like Yahoo, Amazon, eBay, Facebook, Twitter, etc - Google, no doubt has become, and is - synonymous with the Internet...well actually now, according to recent reports it's probably Facebook or Twitter that own the Internet.... Google is ubiquitous, as open as it allows itself to be, and has been the enabler and provider of many great things, more often than not taking the lead in disrupting, forcing us to change our ways of working, thinking, and even living...

I've learnt alot from this book, even though I thought I understood much of the features of the link economy already, Jeff provides enough examples, providing context and facts that increases the learning experience. Certainly, the content hit the nail on the head for me, and opened up my eyes to embracing the new way of doing things, i.e. to actually do something and experiment...

Definitely worth a read, but if you don't want to spend money, you can always get the essence of Jeff by reading his blog on buzzmachine.com, or listen to him participate in Leo Laporte's weekly podcast on TWiG - This week in Google

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